Work With Me

I am a storyteller. I can help YOU tell your story.
Some ways you can work with me:

Speaking engagements
Executive media coaching and training
Digital and PR Communication Strategy
Content Creation
Creative Writing
Social media strategy for building your tribe



Get Known in the Media Event Series
Click here for details.



“Shannon’s media training was extremely helpful to me.  I knew practically nothing about how to respond to the media before taking her program.  She provided me with training to help fill my knowledge gap.  And then she interviewed me asking questions that the media might ask and provided me with feedback for me so I could become more comfortable with being “on camera.”  It was exactly what I needed to gain the confidence to no longer be uncomfortable with the idea of being interviewed.  Thanks to Shannon’s skillful coaching, I also got clarity on my key messages and on my hooks.  Thank you Shannon.”

Peri Shawn
Award-winning sales coaching author and
Founder, the Coaching and Sales Institute


“Shannon Skinner brought a keen media savvy and real creativity to the projects she helped me with, and I’m happy to recommend her without hesitation.”

Philip Shepherd
Author, A New World

“Shannon Skinner is the consummate professional when it comes to public relations and communications. When Shannon speaks – people listen! They recognize her expertise in media relations and how to best get the media’s attention.”

Patti Pokorchak
Canadian Association of Professional Speakers (CAPS)

“Not only did Shannon use her skill and contacts to secure lots of print and broadcast exposure for our brand, but the type of exposure we received was unlike anything I’d ever experienced before; in one instance, CityTV (in Toronto) actually sent a reporter and camera crew into a number of our Partner locations to go shopping, demonstrate how easy it would be for consumers to benefit from our program, and interview participating merchants, soliciting their very positive opinions of the program. Needless to say, you can’t buy that sort of publicity; that sort of thing can really only be orchestrated by an experienced PR person like Shannon – who becomes an extension of the brand and imparts her knowledge and enthusiasm to the media, helping to drive the type of “warm & fuzzy”, “did you see that thing on CityTV yesterday” results that paid media often can’t.”

Graham Farrell
Chief Marketing Officer
The Futura Loyalty Group

“Shannon has a unique ability to find the ‘magnet’ in a story or situation that attracts positive attention and interest. Whether aimed at news media or a target audience, her creative communications strategies and detailed execution get results. Shannon brings her own ideas to the table, but will also challenge yours when necessary in a professional style that is business-like, perceptive, accountable and easy-to-work-with.”

Allan Reynolds
Vice President, Industry & Member Relations
Canadian Association for Pharmacy Distribution Management (CAPDM)

“Shannon Skinner has been of invaluable assistance to us in not only opening our minds to the PR possibilities available and necessary for organizational growth, but has also done her level best to take us by the hand and prepare us for dealing with the press at conference time. It has been a steep learning curve for our executive group to participate in television interviews arranged by Shannon, and deal with reporters and journalists at the conference. Shannon has broadened our horizons and introduced us to use the power of Public Relations in meeting the mandate and goals of our organization.”

Renate Tilson
Executive Director
TESL Ontario (Teachers of English as a Second Language)

“Shannon has provided creative, reliable and consistent PR strategy and execution for several years.”

Randall Craig
Consultant, Author, Speaker

“I’ve worked with Shannon in the past and found her to have many of the qualities I respect most in our business….talent, integrity and enthusiasm for what she does. There are plenty of talented people out there, but Shannon separates herself from the pack with the energy and insight she brings to the party. I would work with her again in a heartbeat.”

Doug Lowe
SVP, General Manager, Production Services Cossette

“I have known Shannon Skinner for many years. Not only has she demonstrated professional expertise in public relations and marketing, she does it with savvy, fun and integrity. Her years of experience allow her to zoom in and find the best and quickest strategy to get her clients the media exposure they need. I would recommend Shannon to anyone who is looking for someone they can trust to deliver results.”

Lise Janelle
Transformational Coach, Author and Founder of Centre for Heart Living

“Shannon helped us get our project launched with highly effective and innovative PR.”

Christopher Terry
Film & TV Producer/Director/Writer

“My search for gratitude and fulfillment in life was similar to the story of the fish who went in search of water.  Shannon helped open my eyes to the fact that I am immersed in an ocean of blessings.  Such a sense of gratitude has given me the courage to pursue my dreams enthusiastically and fearlessly. Thank you,  Shannon.”

Dr. David K. Reyhanain

“I was twenty-one and had never actually considered writing as a nothing more then a hobby.  It was something I did for myself, and while I had written for a few school papers and had a few files of stories I had come up with, writing never seemed a valid path.  When describing myself, the word “writer” never came through my thought process, despite that it was and is something that I do daily.

I met Shannon and, within our first conversation, I began to understand that not only was I a writer, I could be an author.  Never before was that thought as close and as tangible.  I had pulled together a manuscript of some of the writings I had done since I was younger up until then and she looked it over me.  She gave me direction and opened me to the possibilities that my writing could bring me, not only with how i could use it, but how I could fit it into my day to day life and work without it being relegated to a hobby.

Shannon set me on a path to taking what I had put onto paper seriously.  Before I met her I was just a student.  Now, I’m a writer as well.”

Alex Steiner

“You continually remind me to follow my heart, and in turn give me the confidence to breeze through any challenge that comes my way!”

Paul Leach
Former Colleague


  • Futura Rewards
  • TESL Ontario
  • Heart and Stroke Foundation of Ontario
  • World Vision
  • Plan International
  • Knowledge to Action Press
  • Japan External Trade Organization
  • Young & Rubicam Advertising
  • Canadian Film Centre
  • Fantasy Worldwide Film Festival
  • After Rain Films
  • DB Media
  • and Authors, Speakers, Entrepreneurs


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