CONSULTING & TRAINING SERVICES
Where power of the media
and power of the heart meet.
Shannon’s services focus on:
- Harnessing the power of the media — new and traditional — to raise your public profile
- Unlocking the power of your heart to unleash your inspired creativity
- Learn to speak from the heart — that is where the power of storytelling is
WEBINARS & WORKSHOPS
Get Known in the Media Event Series
Click here for details.
FIND YOUR VOICE – RAISE YOUR PROFILE
To be a successful expert or executive in any field, you need a credible reputation. You also need to find your voice, and a way to get your messages out to — and build relationships with — your audience.
The most effective way is to harness the power of the media.
Shannon Skinner has two decades of public and media relations expertise behind her. In 2010, she launched a successful, unique web TV show, Extraordinary Women TV with Shannon Skinner. She has been on both sides of the media relations equation, from the story idea pitcher to the pitchee. From Shannon you will learn and discover steps, tips and advice on how to use the power of traditional and new media to raise your public profile and get known in the media.
MEDIA COACHING & TRAINING
The best media interview is the prepared interview
Do you have an upcoming media interview, or a series of them, and want to be best prepared so you can shine? Are you interested in guidance on what to say and how to say it – and what to wear, or not? Do you feel jittery with nerves and want to feel more at ease before you go in front of the studio camera? Do you need help developing your positioning? Do you want to learn to speak to your audience and share your message from the heart?
Get tips and advice from a pro who worked in the field of public relations and media for more than 20 years.
- Executive Spokesperson Coaching (one-on-one)
- Small Group Sessions
- Message Development Sessions
UNLEASH YOUR CREATIVITY
Inspiring Tools to Unleash Your Creativity
Do you wish to listen to your heart and make your dreams come true?
In this program, Shannon provides insight and the tools to get beyond the obstacles that are holding you back, so that you can step into your inspired, creative power. Whatever creative dream is within you — a book, painting, starting a business, making a movie, traveling the world, or gardening – learn how to release it to the world. Content is based on her book: The Whispering Heart: Your Inner Guide to Creativity.
- Workshops: Shannon holds creativity workshops (1 or 2 day sessions) on weekends in Toronto.
1. Ignite Inspiration – The best way to get inspired is to read about, listen to, or hang around people who inspire you. This way, you learn about their dreams, challenges and the keys to their success.
2. Be Self-Motivated – No dream happens on its own. You must put energy into it and be willing to do what it takes to stay motivated. Having a mentor or a coach is a great way to help give you a gentle nudge forward to keep you moving towards your dream.
3. Take Risks – Risk-taking is not for the faint of heart. The key is to learn how to get beyond those nasty self-doubt thoughts and take action steps toward creating what you desire.
“Shannon Skinner brought a keen media savvy and real creativity to the projects she helped me with, and I’m happy to recommend her without hesitation.”
Author, A New World
“Shannon Skinner is the consummate professional when it comes to public relations and communications. When Shannon speaks – people listen! They recognize her expertise in media relations and how to best get the media’s attention.”
Canadian Association of Professional Speakers (CAPS)
“Not only did Shannon use her skill and contacts to secure lots of print and broadcast exposure for our brand, but the type of exposure we received was unlike anything I’d ever experienced before; in one instance, CityTV (in Toronto) actually sent a reporter and camera crew into a number of our Partner locations to go shopping, demonstrate how easy it would be for consumers to benefit from our program, and interview participating merchants, soliciting their very positive opinions of the program. Needless to say, you can’t buy that sort of publicity; that sort of thing can really only be orchestrated by an experienced PR person like Shannon – who becomes an extension of the brand and imparts her knowledge and enthusiasm to the media, helping to drive the type of “warm & fuzzy”, “did you see that thing on CityTV yesterday” results that paid media often can’t.”
Chief Marketing Officer
The Futura Loyalty Group
“Shannon has a unique ability to find the ‘magnet’ in a story or situation that attracts positive attention and interest. Whether aimed at news media or a target audience, her creative communications strategies and detailed execution get results. Shannon brings her own ideas to the table, but will also challenge yours when necessary in a professional style that is business-like, perceptive, accountable and easy-to-work-with.”
Vice President, Industry & Member Relations
Canadian Association for Pharmacy Distribution Management (CAPDM)
“Shannon Skinner has been of invaluable assistance to us in not only opening our minds to the PR possibilities available and necessary for organizational growth, but has also done her level best to take us by the hand and prepare us for dealing with the press at conference time. It has been a steep learning curve for our executive group to participate in television interviews arranged by Shannon, and deal with reporters and journalists at the conference. Shannon has broadened our horizons and introduced us to use the power of Public Relations in meeting the mandate and goals of our organization.”
TESL Ontario (Teachers of English as a Second Language)
“Shannon has provided creative, reliable and consistent PR strategy and execution for several years.”
Consultant, Author, Speaker
“I’ve worked with Shannon in the past and found her to have many of the qualities I respect most in our business….talent, integrity and enthusiasm for what she does. There are plenty of talented people out there, but Shannon separates herself from the pack with the energy and insight she brings to the party. I would work with her again in a heartbeat.”
SVP, General Manager, Production Services Cossette
“I have known Shannon Skinner for many years. Not only has she demonstrated professional expertise in public relations and marketing, she does it with savvy, fun and integrity. Her years of experience allow her to zoom in and find the best and quickest strategy to get her clients the media exposure they need. I would recommend Shannon to anyone who is looking for someone they can trust to deliver results.”
Transformational Coach, Author and Founder of Centre for Heart Living
“Shannon helped us get our project launched with highly effective and innovative PR.”
Film & TV Producer/Director/Writer
“My search for gratitude and fulfillment in life was similar to the story of the fish who went in search of water. Shannon helped open my eyes to the fact that I am immersed in an ocean of blessings. Such a sense of gratitude has given me the courage to pursue my dreams enthusiastically and fearlessly. Thank you, Shannon.”
Dr. David K. Reyhanain
“I was twenty-one and had never actually considered writing as a nothing more then a hobby. It was something I did for myself, and while I had written for a few school papers and had a few files of stories I had come up with, writing never seemed a valid path. When describing myself, the word “writer” never came through my thought process, despite that it was and is something that I do daily.
I met Shannon and, within our first conversation, I began to understand that not only was I a writer, I could be an author. Never before was that thought as close and as tangible. I had pulled together a manuscript of some of the writings I had done since I was younger up until then and she looked it over me. She gave me direction and opened me to the possibilities that my writing could bring me, not only with how i could use it, but how I could fit it into my day to day life and work without it being relegated to a hobby.
Shannon set me on a path to taking what I had put onto paper seriously. Before I met her I was just a student. Now, I’m a writer as well.”
“You continually remind me to follow my heart, and in turn give me the confidence to breeze through any challenge that comes my way!”
SAMPLE LIST OF CLIENTS
- Futura Rewards
- TESL Ontario
- Heart and Stroke Foundation of Ontario
- World Vision
- Plan International
- Knowledge to Action Press
- Japan External Trade Organization
- Young & Rubicam Advertising
- Canadian Film Centre
- Fantasy Worldwide Film Festival
- After Rain Films
- DB Media
- and Authors, Speakers, Entrepreneurs